2020 just keeps getting more and more bizarre. James Charles took to Instagram yesterday to call out OG of the OC Lauren Conrad. For those that may not remember, Lauren Conrad was the star of MTV’s hit show Laguna Beach which first aired over a decade ago. Lauren, known as LC, also starred in the Laguna Beach spinoff The Hills. Since then, Lauren has gone on to create a name for herself outside of reality TV by launching a women’s clothing line called LC by Lauren Conrad and children’s clothing brand called Little Co by Lauren Conrad. Last week, Lauren announced that she was starting her own makeup brand called Lauren Conrad Beauty. James is apparently not happy about it.

James Charles Calls Out Lauren Conrad Beauty
James Charles Calls Out Lauren Conrad Beauty
James Charles Calls Out Lauren Conrad Beauty

In his Instagram story, James says he received products from a new makeup brand from somebody who has no business having a makeup brand. He goes on to show empty containers for a highlighter and eyeliner. Although James did not say the name of the brand, fans quickly spotted that the products were from Lauren Conrad’s new brand Lauren Conrad Beauty. Apparently, James was sent empty containers of Lauren Conrad Beauty’s Liquid Eyeliner and Liquid Highlighter. James vented his frustration saying, Stop. Stop making makeup brands. Stop. Stop!

Lauren addressed the situation on Instagram.

According to Lauren, she reached out to James to apologize.

This weird beauty beef is second only to James calling out Alicia Keys earlier this month after rumors circulated that she was releasing a makeup brand.

James Charles Alicia Keys tweet

He later backtracked after it was revealed that Alicia Keys is launching skincare not makeup.

James Charles Alicia Keys tweet

Oh James. What do you think about James’s latest beef? Let us know in the comments.