When Fenty Beauty came on the scene in 2017, it changed the game by releasing 40 shades of its Pro Filt’r Soft Matte Longwear Foundation. At the time, it was the only brand offering such a range. Fenty Beauty was hailed for its diversity and catering to darker skin tones. In 2019, they upped their range to 50 shades. They also went on to add Pro Filt’r Hydrating Longwear Foundation and Pro Filt’r Instant Retouch Concealer. Both have 50 shades. Recently, Fenty Beauty released their Pro Filt’r Soft Matte Powder Foundation.
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With a price point at $36, it claims to have buildable light to full coverage. It also claims to be long lasting and crease-resistant. After releasing their Pro Filt’r Soft Matte Powder Foundation, Fenty Beauty hailed it as another game changer.
But is it? Let’s compare it to the OG, the Pro Filt’r Soft Matte Longwear Foundation. They both have 50 shades. They also have shades specifically designed for cool, neutral, and warm undertones. However, if you’re looking for a one-to-one match, you may not find it. For example, Pro Filt’r Soft Matte Longwear Foundation shade 340 is for tan skin with cool undertones. Pro Filt’r Soft Matte Powder Foundation shade 340 is for medium with warm bronze undertones. We found a handful of shades that have this issue. Most of them were in the 300s and higher but a few were also in the fair skintone range. Some neutrals and cool tones from the Pro Filt’r Soft Matte Longwear Foundation range just don’t have a Pro Filt’r Soft Matte Powder Foundation equivalent.
We’ll give Fenty Beauty credit because 50 shades is a lot. Yet it has the same problem as MAC and other competitors. There’s just not enough cool and neutral shades especially for darker skintones. Fenty Beauty has expanded their shade ranges in the past. But 50 seems to be their defacto number, so we’re not holding our breath.
Have you tried Fenty Beauty’s new Pro Filt’r Soft Matte Longwear Foundation? Did you find your shade? Let us know what you think in the comments.