These last few weeks we’ve seen a shift with a few big-name influencers announcing that they’re launching brands outside of makeup. So who’s taking their spots? TikTokers, apparently. Following in the footsteps of Charli and Dixie D’amelio who were just announced as the faces of Morphe’s new line Morphe 2, Addison Rae becomes the newest TikToker to join the beauty game. Addison Rae joined TikTok in 2019 and has gained more than 52 million fans and 3 billion likes on the platform. Using her massive following, Addison launched her own merch line and a podcast with her mom, Sheri Easterling, called Mama Knows Best. Now she’s set to take over the beauty world. Addison shared on Instagram that she’s the co-founder of a new beauty brand called Item Beauty.

There are not many details known about the brand, but here is what we found. Item Beauty was trademarked in 2019. We also found three trademarks that line up with some of the captions used on Item Beauty’s Instagram page. We think I Love You, Say It Back, Me and Myself #Were An Item, and We’re An Item may be the names of products.

via @itembeauty/Instagram

These are all just guesses. According to Item Beauty’s Instagram page, we’ll find out the real answers in August.

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Hands off til August. #wereanitem

A post shared by item beauty (@itembeauty) on

What are your predictions? Let us know in the comments below.