While big-name influencers like Desi Perkins and Jackie Aina are venturing outside of the beauty world, TikTok star Addison Rae wants in. Last week, she announced via Instagram that she’s a co-founder of a new beauty brand called Item Beauty. While we don’t know a lot about Item Beauty yet, Addison has been emphasizing that her brand is all about clean beauty. Clean beauty is in high demand as customers want products that are not only free of toxic ingredients but also environment-friendly. Addison shared why her brand Item Beauty fits the bill.

In a short clip shared via Item Beauty’s Instagram story, we see that it’s out with the bad, in with the good (i.e no toxic ingredients). In another clip, we get to see exactly what the good is.

Item Beauty ingredients include shea butter, camelia, coconut oil, almond oil, jasmine, chamomile, glycerin, tiger grass, hemp seed, green tea extract and our personal fave hyaluronic acid. Although the brand hasn’t shared what products these ingredients will be in, we’re sure to find out something in August.

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Hands off til August. #wereanitem

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