Here is a little background info on Anastasia Beverly Hills founder Anastasia Soare who has been dubbed in some circles as the Queen of Brows. Anastasia Soare and her daughter Claudia Soare left Romania for Los Angeles in 1989. Anastasia Soare worked at a beauty salon in Hollywood before opening her own brow studio in Beverly Hills in 1997. She used her Golden Ratio Method to perfect the brows of many big names including supermodel Naomi Campbell. (If you want to see the Queen of Brows in action check out this video.) In 2000, she officially launched Anastasia Beverly Hills. Today, Anastasia Beverly Hills is reportedly worth 3 billion and is sold in Sephora, Ulta, and Nordstrom stores everywhere. Anastasia Beverly Hills owner Anastasia Soare has an estimated worth of 1 billion and was listed as one of the richest self-made women in the US according to Forbes. She runs the business alongside her daughter, Anastasia Beverly Hills CEO Claudia Soare.
With 20 years in the industry, Anastasia Beverly Hills is an OG makeup brand. We had to comb through the internet and dust off the Wayback Machine for this one. Here’s what we rated the best products from the brand that revolutionized the brow game, Anastasia Beverly Hills.
ANASTASIA BROW WIZ
The Brow Wiz is one of Anastasia Beverly Hills’s best-selling products. The Brow Wiz is a dual-sided eyebrow pencil. One side is a small precision pencil that can be used to fill in gaps and draw lines that mimic eyebrow hairs. The other side features a brush that can be used to shape and blend brows. The Anastasia Brow Wiz comes in ten shades. The Brow Wiz colors are Blonde, Taupe, Soft Brown, Medium Brown, Caramel, Auburn, Chocolate, Dark Brown, Ebony and Granite. The Brow Wiz retails for $23 and you can find it online at Anastasia Beverly Hills. You can also find the Brow Wiz online and in store at Sephora, Ulta, and Nordstrom.
The Dipbrow is another Anastasia Beverly Hills favorite. The Anastasia Dipbrow is typically used with Anastasia Beverly Hills’s Dual-Ended Firm Angled Brush. Similar to the Brow Wiz, one end of the brush is a spoolie for grooming and blending the brow. The other end, the angled brush, helps you make hairlike strokes that mimic natural brows. There are eleven Anastasia brow pomade shades. The Anastasia Dipbrow Pomade colors are Blonde, Taupe, Soft Brown, Medium Brown, Caramel, Auburn, Chocolate, Dark Brown, Ebony, Ash Brown and Granite. The Dipbrow retails for $21 and you can find it online at Anastasia Beverly Hills. You can also find the Dipbrow online and in store at Sephora, Ulta, and Nordstrom.
ANASTASIA CONTOUR KIT
You can’t have an Anastasia Beverly Hills list without mentioning the cult classic, the Contour Kit and…Kim Kardashian. In 2012, we discovered that the Keeping Up with the Kardashians star’s secret to high cheekbones and a perfectly sculpted face was contouring. (Check out the history of contouring on Byrdie.) With one Instagram selfie, Kim Kardashian single-handedly rebooted the contouring trend. Fast forward to 2014, the Anastasia Beverly Hills Contour Kit drops. Reportedly, over 10,000 kits were sold within minutes. Adding to the hysteria, Mario Dedivanovic–Kim’s makeup artist–gave the Anastasia Contour Kit his stamp of approval. In his makeup masterclass, Mario Dedivanovic showed the Anastasia Contour Kit is a part of the 50 (yes, 50!) steps he uses in Kim’s makeup routine. The Contour Kit has won beauty awards and is one of the best-rated contour products on Sephora. You can find it online at Anastasia Beverly Hills.
ANASTASIA LIQUID LIPSTICK
In 2015, Anastasia Beverly Hills released its first line of liquid lipsticks and it became an instant classic. From Allure: In an interview with Macy’s, Soare said that listening to what her customers wanted on social media is what inspired the Liquid Lipsticks. The Anastasia Liquid Lipstick has thirty shades. Some of the popular shades of the Anastasia Beverly Hills Liquid Lipstick are Pure Hollywood, Dusty Rose, and Ashton. The Anastasia Liquid Lipstick retails for $20 and you can find it online at Anastasia Beverly Hills. You can also find the Anastasia Liquid Lipstick online and in store at Sephora, Ulta, and Nordstrom.
The relationship between Anastasia Beverly Hills and Instagram beauty icon Amra Olevic Reyes aka Amrezy dates back to their first collab in 2014. From then on, Anastasia Beverly Hills CEO Claudia Soare and Amrezy became close friends. In an interview with Refinery29, Claudia Soare said of Amrezy, “I often joke with her that she’s my barometer for certain products because she’s so definitive in what she will and will not wear.” When it comes to highlighter, who knows better than “highlight queen” and friend Amrezy?
Claudia Soare told Refinery29, “She was so detailed with this product, and said it had to ‘feel like second skin metal and be blinding.'” And the results did not disappoint. The Amrezy Highlighter was released Valentine’s Day 2018 and was a big hit. The Amrezy Highlighter was relaunched in Nov 2018 and is still widely used today.
JACKIE AINA PALETTE
Last year was jam packed with Anastasia Beverly Hills collabs and in August the granddaddy of them all dropped. Anastasia Beverly Hills collaborated with Jackie Aina to create the Jackie Aina Palette. Jackie Aina is one of the most famous names in the beauty influencer world. She’s been a beauty guru on YouTube for over 10 years now and has over 3 million subscribers.
The Jackie Aina Palette is a 14-pan eyeshadow palette. The Jackie Aina Palette shades are Soleil, Supreme, Pinker, Big Wig, Dwollahs, Credit, Lituation, Zamn, Wiggalese, Shookington, Trust Issues, Edges, Sponsored, and Ginger. For her eyeshadow palette, Jackie told Refinery29 that she wanted the eyeshadows to work on every complexion especially darker skintones. “Even if someone doesn’t like a particular color in the palette, there are definitely shades that will look good on medium and dark skin.” It’s $31 to buy the Jackie Aina Palette on Anastasia Beverly Hills’s website. You can also find the Jackie Aina Palette at Sephora and Nordstrom.
Anastasia Beverly Hills kicked off 2020 by collaborating with a big-name influencer, Amra Olevic Reyes, also known as Amrezy. This isn’t the first time Anastasia Beverly Hills and Amrezy have teamed up. Amrezy made her first ABH eyeshadow palette in 2014. In 2018, they created the wildly-popular Amrezy Highlighter. After having so much success together, it’s not surprising that the two would join forces again. When describing Anastasia Beverly Hills founder Anastasia Soare, Amrezy told Allure, “I like to call Anastasia my fairy godmother. She’s helped me evolve year after year and gives me these amazing — and countless — opportunities to create whatever I want. For an artist, nothing is better.” Amrezy even named one of the eyeshadows Anastasia after her “fairy godmother.” (She’s also friends with Anastasia Beverly Hills CEO Claudia Soare.)
The Amrezy Palette has sixteen shades: Waisted, Barb, Dragon, Leo, Gorgina, Anastasia, New Yawker, OG, 1988, BK, Litty, Cupcake, Gemini, Rezy, Semsa and Yugo. Check out the palette swatches.
The Amrezy Palette retails for $49 and you can find it online at Anastasia Beverly Hills. You can also find it online and in store at Sephora, Ulta, and Nordstrom. If you want to see Amrezy looks, head over to our Anastasia Beverly Hills x Amrezy Looks.
What are your favorite Anastasia Beverly Hills products? Any we missed? Drop a comment below.